Thesis: economics, analyst: me, sector: retail.
see below
More ... latest change: 2026-02-28
This is just me thinking: how can a shop selling leggings be valued like Google?
I saw an article in the FT saying that the board was being changed by the founder and part-owner, and that the stock had fallen by 45% this year. The company got a ton of coverage as it was going up, but now it's in decline, the stories are becoming fewer.
Fundamentally, making and selling leggings is not something that has positive economies of scale. How many pairs of leggings does a girl need? Did it help that one of the executives basically say that their leggings were not really designed to be worn by chunkier girls?
Of course, the stock might get to the point when Amazon, or Walmart, decides they want to own it, in which case shorting it will turn out to be a mistake. And, as we all know, shorting anything in a weak market is usually a mistake.
Last updated: 2026-03-07 by automated standardization process