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More ... latest change: 2026-02-28
Independent researcher Lauren Balik published on Klaviyo (NYSE: KVYO — $9.22 billion), an email marketing platform primarily used by Shopify-powered businesses. Ms. Balik said Klaviyo is “uniquely exposed among US publicly traded software companies to not only ongoing tariff issues among its customer base, but also the close of the de minimis loophole which has allowed Klaviyo’s customer base of dropshipping outlets to flourish.” Ms. Balik estimated that “over 50% of Klaviyo’s 167,000 SMB e-commerce customers are at extreme risk of going out of business by the end of calendar 2025” and highlighted several examples of small businesses that use Klaviyo struggling following tariffs from the Trump Administration.
Last updated: 2026-03-07 by automated standardization process